Sympatex sets new standard with Bionic Finish Eco; membrane maker introduces first fluorocarbon-free DWR treatment for textiles

December 19, 2008, Hampton, New Hampshire – Sympatex, a manufacturer of environmentally-friendly laminates used in high-performance textiles—announces its recent partnership with bionic-textile finishing specialist, Rudolf Chemie, and the joint development of Bionic Finish Eco—the first fluorocarbon-free durable, water-repellant (DWR) treatment for textiles.

Kudos to ExOfficio Give-N-Go® Underwear

December 8, 2008, Tukwila, WA – Fly Rod & Reel magazine has awarded ExOfficio’s Give-N-Go™ performance underwear a 2009 Kudo Award for helping to make fly fishing more comfortable, more enjoyable, more convenient and more fun.

Now in its 30th year, the Fly Rod & Reel Kudo Awards are given to what its reviewers believe are [...]

ExOfficio fights local hunger with Northwest Harvest through donations and discounts at ExOfficio stores

ExOfficio fights local hunger with Northwest [...]

Vikings to invade Salt Lake City, Outdoor Retailer Winter Market

Our Viking friends at the Scandinavian Outdoor Group asked us to relay this important item.

Skol!

Scandinavian Village at Outdoor Retailer Winter Market (PDF)

Introducing the First US Scandinavian Village at the 2009 Outdoor Retailer Winter Market, booth 29007
A thousand years ago, a Scandinavian invasion was something to be avoided at all costs, but much [...]

PrimaLoft launches continuous filament insulation

PrimaLoft Infinity for sleeping bags

Albany, NY; December 5, 2008 – After extensive development, PrimaLoft is launching a new insulation technology – PrimaLoft Infinity.  PrimaLoft Infinity is a fine denier continuous filament insulation.  The new insulation is designed for sleeping bags to offer greater loft and shelf appeal while providing the technical properties for which PrimaLoft [...]

Happy Thanksgiving!

We’re thankful for being able to work with amazing clients, fantastic media, and all the incredible folks in the outdoor industry.  Have a safe and enjoyable holiday.

– The Fendler Team

Standby for client news

We’re tweaking a few things on our new site’s back door, but we’ll start posting our clients’ press releases lickety-split.

Fendler ditches old website for a blog

Our old corporate-looking website is dead to us. Fendler Communications is moving over to a [...]

Spenco 2nd Skin Moist Burn Pads on NBC Today

Insider beauty secret: NBC Today highlights Spenco 2nd Skin Moist Burn Pads for fighting those pesky bags under your eyes.

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PrimaLoft spins new yarn website

Albany, NY, October 29, 2008 – Today, PrimaLoft® is introducing a new website dedicated to its innovative new product line, PrimaLoft Yarn – The Next Generation in Yarn Technology™ – www.primaloftyarn.com.

The user-friendly site is designed for manufacturers to easily find and download information about PrimaLoft yarns,