July 14, 2008, Tukwila, WA – With the spirit of adventure, ExOfficio turned to the Silk Road as inspiration for its Spring/Summer ’09 collection that will be introduced at the Outdoor Retailer Show in Salt Lake City, August 8-11, 2008.
The Silk Road is one of the most historical trade routes that spanned from Italy to Japan with significant side trails to distant lands North and South. It crossed fresh and salt water, dry and arid land as well as mountains with radical shifts in temperatures.
With this cultural trade route in mind, ExOfficio developed its Spring/Summer line of adventure travel apparel for the many experiences – and with the rich colors – one might encounter along the way.
Highlights – Key fabrics and new styles
ExOfficio has segmented its men’s and women’s line into Adventure, which embraces the Amphi, Roughian and Explorer collections; Destinations, which includes the Seek’r and Trip’r collections; and Underwear which features the best-selling Give-N-Go™ and Soytopia Seamless collections.
While many of the women’s garments share the same name and fabrication as the men’s, they are designed specifically for women with feminine details and flattering silhouettes.
Adventure – Durability is Sustainability
ExOfficio adventure apparel is engineered to be worn again and again, pushed as far as you push yourself and still look great when you are through. Core products include ExOfficio’s moisture-wicking, quick-drying and odor-resistant ExO Dri™ knit tops in new styles and vivid colors; its signature ultra-light, ventilated and sun-protective DryFlylite™ shirts; and a broad assortment of Insect Shield® shirts, pants and accessories that protect against mosquitoes, ticks, flies and fleas through 70 washings.
Amphi apparel is for those who live for the water whether fishing, paddling or pulling anchor. This clothing goes from wading in the river to pulling up a stool at the saloon without ever having to change.
ExOfficio introduces a contemporary, water activity -inspired group of knit tops and accessories made with the new Neptune Knit – 100% polyester with a high/low texture for maximum moisture management that is treated with Sun Guard 30+ for UV protection and Nanoplex for stain, bacteria and odor resistance.
Also new this season is the Nio Amphi™ short, pant and convertible pant made with Nycott, an extremely lightweight, quick-drying, and wrinkle-resistant nylon engineered to be durable and good looking. The Nio Amphi is treated with Sun Guard 30+ for UPF protection and Teflon® for water and stain resistance.
Roughian clothing is for the vagabond gear head that needs incredibly durable apparel that fits their lifestyle. Featured pieces in this collection include the men’s and women’s Take Over pant and short made with Take Over Canvas, a light-weight, quick-drying nylon that is treated with Teflon® for water and stain resistance. Highlighted is the women’s digger-length Take Over Short that has a drawstring and ribbed waist, which can be worn up or down for a low-rise look.
Explorer apparel is for the adventurer who thirsts for dry, arid climates. It is fully equipped with breathable fabric blends, sun protection and strategic ventilation. Features pieces in the collection are the safari-inspired Gobi Jacket, Gobi Pant and Gobi Vest for men and women made of Explorer Blend™, a lightweight
60% polyester/20% cotton/20% nylon blend treated with Teflon® for stain resistance. Functional details, such as multiple interior and exterior pockets, are built into each garment’s design without compromising their unique and flattering style.
Destinations – Different adventures, all in one day, all in one outfit.
ExOfficio’s Destination apparel is all about doing more, packing less and looking great. It is fashionably functional travel wear that is versatile, and extremely easy to care for.
Seek’r is sophisticated clothing that can be worn to mingle with the locals by day and raise a toast to the setting sun at night. Seek’r features the popular women’s Savvy™ collection made with miraculous Scrunch Cloth, 60% rayon/38% polyester/2% spandex. These pieces can we wadded up in the corner of your bag and come out looking like they just came off the hanger. New to Savvy™ this season are the Savvy™ Dress-up sleeveless wrap dress, Savvy™ Button-up long sleeve jacket, and the Savvy™ Skirt, which can also be worn as a dress. Light opal, lapis and spice are the new Savvy™ colors that have been added to last season’s colors, black and white.
Trip’r is for travelers who MacGyver their budgets to see the world. It is for adventurers who carry their most important possessions in a backpack and travel off the beaten path. For men, Trip’r offers an assortment of performance shirts, including its namesake the Trip’r, which is made of ultra-light Dryflylite, offered in a broad range of colors and patterns.
For women, Trip’r is home to ExOfficio’s eco-friendly Soytopia™ (56% organic cotton/37% soy/7% spandex) and ExSential (37% organic cotton/ 34% nylon/ 25% soy/ 4% spandex) collections. New pieces include the Soytopia™ Dress, Soytopia™ Capri, Soytopia™ Tank, Soytopia™ Amulet and the ExSential Overlay Hoody.
Underwear – 17 countries, 6 weeks, 1 pair.
ExOfficio’s Give-N-Go® performance underwear (94% nylon/6% spandex) enables adventure travelers to pack lighter. Give-N-Go® underwear is extremely comfortable, wicks moisture and dries in a few hours. It also features the AEGIS Microbe Shield® finish to fight odor and bacteria. New pieces for women include Give-N Go® Thong, Give-N-Go® Cross Over Bra and Give-N-Go® Sleep Capri offered in white, black, berry and Bambu print.
About ExOfficio
ExOfficio has been creating the ultimate apparel for worldly exploration since 1987. Built on the success of the ultimate fly-fishing shirt, the company has evolved into a leading travel apparel brand known for innovative technical features and performance benefits that enhance the travel experience. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are also available in ExOfficio retail stores and online. ExOfficio supports numerous social and environmental organizations including World Concern, Medical Teams International and the America Wildlife Foundation, among others. For more information visit www.exofficio.com.
Contact:
Nancy Fendler
Fendler Communications
207-846-0700
nancy@fendler.com
Chris Keyes
ExOfficio
206-691-5257
ckeyes@exofficio.com
