PrimaLoft® and DOWNLITE® Launch Support Your Dreams: A Campaign of Hope and Empowerment for Victims of Domestic Violence
PrimaLoft® – The Luxury Down Alternative® and DOWNLITE®, America’s premiere manufacturer of luxury bedding, have joined forces to launch Support Your Dreams, a campaign designed to support women and children making the transition into a new life away from the fear of domestic abuse. Through the Support Your Dreams campaign, PrimaLoft and DOWNLITE will partner to donate pillows for...
Read MorePrimaLoft® Defies Death at 2009 Canadian Death Race
On August 1-3, 2009, over 1,100 elite racers from all over the world will gather in Grande Cache, Alberta, Canada to cheat death in one of the world’s toughest adventure races – The North Face Canadian Death Race. In support of its long-standing partner and its effort to get closer to consumers, PrimaLoft® – Insulation Technology™ is co-sponsoring this extreme trail running event...
Read MoreMedia events still a great way to connect with journalists and present a brand. Helpful tips for a successful event.
While we are big fans of getting our news across electronically, there is nothing like getting face time with the media. We recently held our annual PrimaLoft NYC media event – and while in the past attendance has been a bit off due to layoffs, fear of leaving one’s desk, or just being too plain busy – this year’s event drew top-notch media to include the Today Show, O, The Oprah...
Read MorePrimaLoft® Products hit the Road with Backpacker® Get Out More Tour
In it’s effort to better educate retailers and consumers about PrimaLoft® products, PrimaLoft®, a division of Albany International Corp., has signed on to be the technical insulation and sleeping bag sponsor of Backpacker Magazine’s 2009 Get Out More Tour. Full Story: PrimaLoft® Products and Backpacker Get Out More Tour...
Read MoreMeet a Maine Legend – Donn Fendler
Another season of season of hiking, biking, fishing, boating, and all of the many outdoor activities we look forward to,is on our doorstep! As we prepare to enjoy our summer outdoors, it seems appropriate and timely that we introduce you to Donn Fendler. In addition to being the uncle of our founding partner Nancy Fendler he is a legend in Maine and one of the reasons we at Fendler...
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