PrimaLoft donates jackets to WinterKids

PrimaLoft donated jackets to nonprofit Maine’s WinterKids programs to keep its volunteers warm and dry while introducing children across Maine to outdoor activities. 

Full Story:  PrimaLoft donates jackets to WinterKids (PDF)

Fendler at Outdoor Retailer: all work and no play…well

After-hours socializing with clients, media, and other industry members is a critical duty during a busy week at Outdoor Retailer in Salt Lake City.  Sometimes this involves meeting at a coffee shop or a nice meal downtown.  Or, or as Brock demonstrates, it might involve a Lebanese belly dancer and a room full of Scandinavians. [...]

Swedes and salmon and beer, oh my!

Petra Hilleberg handling the mic for SOG

Fendler enjoyed working with the Scandinavian Outdoor Group at the 2009 Outdoor Retailer Winter Market last week.  

The first-ever Scandinavian Village at OR was a great success.  Friday afternoon was the Scandinavian Get-together, and we helped attract a nice crowd of retailers, exhibitors, media, and other show-goers gathered [...]

PrimaLoft Infinity party at ORWM, Thurs., Jan. 22, 4-6pm

Click here to view the invite

Scandinavian Get-Together at the 09 ORWM is Friday, Jan. 23, 4-7pm

Click here to view the invite to the Scandinavian Get-Together at the 09 ORWM (PDF)

New SNEWS site is up!

Same great outdoor industry news, all-new “orangity orange” interface: snewsnet.com

And don’t forget the SNEWS blog!

Sympatex: ‘if nature had a choice’

Textile maker completes re-branding with strong position on the environment

HME News launches new website

Our Yarmouth, Maine neighbors at HME News–the business newspaper for home medical equipment providers–just launched their new site.  Visit http://www.hmenews.com/ 

“In addition to a powerful new industry search engine and several other features, this marks the debut of HME TV,” says Mike Moran, HME News’ executive editor.

Happy New Year!

New Year's resolution: play outdoors!

The Fendler Team wishes our clients, future clients, and colleagues a prosperous New Year.  Like you, we know the current economic landscape is tough.  Our agency was established in 1988.  Since then we’ve seen market peaks.  And we’ve seen some valleys.  We’re fortunate to specialize in the outdoor recreation industry, which [...]