Taking pause to appreciate the outdoors
Our marketing communications agency is privileged to work with clients in the outdoor industry. Stepping outside our office for some fresh air after a recent snow storm, we’re quickly reminded why we love our area of...
Read MoreTen timeless tips for media relations
Fendler Communications has worked with media for many years. We’ve witnessed the rise of the internet, wireless, and social media, and we know media relations will continue to evolve alongside new communications technologies. That’s why we constantly knock our heads together to discover what works and what doesn’t. A recent survey of our team members reveals several...
Read MoreFacebook Maine meetup, what does it mean for your marketing?
About 150 random Mainers gathered for cocktails at RiRa’s in the Old Port on Wednesday night for no particular reason for Facebook Maine’s launch party. I’m on Facebook, and I live in Maine, so I joined my virtual friends for some real-world interface. I mingled among some vague acquaintances, but mostly complete strangers, for about two and half hours (approximately 1.5 pints...
Read MoreNewsprint is dead; long live newsprint! Traditional media in Maine gets local-er
Advertising is down. Circulation is down. Younger readers are flocking to the net. Yes, newspapers and other traditional print media are headed the way of the buffalo. But wait! Buffalo aren’t exactly extinct. There’s a pretty good herd in Yellowstone. And you can even find buffalo on the menu at almost any local organic restaurant. Likewise, newspapers will (probably?) manage...
Read MoreInno Advanced Car Racks uploads product demo videos for consumers and retailers
Lights. Camera. Action! Alex Connelley, general manager for Inno Advanced Car Racks, masterfully ad libbed several product demonstration videos at a recent trade show. The footage is available for viewing at www.innoracks.com, including an overview of Inno’s innovative cable-locking kayak carrier (click here to...
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