Calling All Leaders Out There…
Isn’t it wonderful when you find an article that is truly thought-provoking and motivating? I finally got around to reading a piece published in The McKinsey Quarterly that my partner gave me a few months ago – Centered leadership: How talented women thrive (funny how one reads things when the time is right). The article explains a new approach to leadership based on a study that was...
Read MoreAAHHH……Spring is here!
While we all love winter (why else would we live in Maine?), longer days and warmer temperatures tempt us to hang up our skis and pull out the boats.
Read MoreUsing social media for CedarWorks swingsets to build relationships with the mother-of-all consumers–moms!
Luxury swingset manufacturer, CedarWorks, recognized its target consumer demographic, affluent mothers, spend a great deal of time on the internet and are very vocal in their opinions about brands. But how would they connect with this key group? Fendler created a blogger-outreach program to initiate contact with “mommy bloggers” to learn more about their perceptions of the...
Read MoreRainbow of flavor finds social media pot of gold
There are many ways to effectively incorporate social media into your company’s marketing communications mix. A Facebook page here. A Twitter account there. But up until now, most businesses have taken an incremental approach. And then there’s Skittles. The venerable candy maker recently announced its new corporate website–in so much as it can even be called a corporate...
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