Media events still a great way to connect with journalists and present a brand. Helpful tips for a successful event.
While we are big fans of getting our news across electronically, there is nothing like getting face time with the media. We recently held our annual PrimaLoft NYC media event – and while in the past attendance has been a bit off due to layoffs, fear of leaving one’s desk, or just being too plain busy – this year’s event drew top-notch media to include the Today Show, O, The Oprah...
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