Make Sure It’s In the Bag!
As outdoor enthusiasts we are welcoming Spring with open arms! One of the things that makes Spring such a special season is that it serves as our bridge from Winter to Summer. As we travel across this bridge we are busy making plans to once again pursue our favorite outdoor activities and perhaps considering a new adventure we want to experience this summer. One of the most important things...
Read MoreApril is APR month…
Years ago when I was urged to get my APR (Accredited in Public Relations) designation, I always had a number of excuses as to why I wasn’t interested. It wasn’t until I got a strong kick in the pants from our SAGE, Dick Truitt that made me reconsider. Two years ago, I attended an APR preparation meeting, made the commitment to the process, and finally got my accreditation one year later. It...
Read MoreCalling All Leaders Out There…
Isn’t it wonderful when you find an article that is truly thought-provoking and motivating? I finally got around to reading a piece published in The McKinsey Quarterly that my partner gave me a few months ago – Centered leadership: How talented women thrive (funny how one reads things when the time is right). The article explains a new approach to leadership based on a study that was...
Read MoreAAHHH……Spring is here!
While we all love winter (why else would we live in Maine?), longer days and warmer temperatures tempt us to hang up our skis and pull out the boats.
Read MoreUsing social media for CedarWorks swingsets to build relationships with the mother-of-all consumers–moms!
Luxury swingset manufacturer, CedarWorks, recognized its target consumer demographic, affluent mothers, spend a great deal of time on the internet and are very vocal in their opinions about brands. But how would they connect with this key group? Fendler created a blogger-outreach program to initiate contact with “mommy bloggers” to learn more about their perceptions of the...
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