Establishing PrimaLoft’s Comfort Zone with research-based public relations
Over the past 12 years we’ve helped position PrimaLoft as a premium consumer brand of insulation used in sleeping bags, gloves, outerwear and winter sports apparel and fill used in luxury bedding. Our successful consumer-level public relations program for this business-to-business textile supplier highlights our creativity and broad capabilities to generate a long-term stream of...
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