May, 2010

Establishing PrimaLoft’s Comfort Zone with research-based public relations

Establishing PrimaLoft’s Comfort Zone with research-based public relations

Over the past 12 years we’ve helped position PrimaLoft as a premium consumer brand of insulation  used in sleeping bags, gloves, outerwear and winter sports apparel and fill used in luxury bedding.  Our successful consumer-level public relations program for this business-to-business textile supplier highlights our creativity and broad capabilities to generate a long-term stream of...

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