Spenco Medical Corporation announced the launch of a bold new look for its performance insoles packaging and supporting merchandising materials. “Clean, powerful and clearly Spenco,” says the company, the redesign is the result of a year long effort, supported by research, which found customers wanted to quickly determine which Spenco product was right for them.
“Research continues to show that proper footcare has a substantial impact on a person’s activity level and overall health. This new packaging design and merchandising program will allow Spenco customers to quickly find the solution to their foot discomfort,” said Ryan Cruthirds, vice president of sales & marketing at Spenco.
Spenco’s updated fifth panel design improves package durability while adding style, says Spenco. The semi-transparent window shows the insole product in the package and invites consumers to read the back panel and open the package to better evaluate the product. Additionally, box color changes on a line-by-line and item-by-item basis builds on Spenco’s heritage of using colors to visually identify each item.
The updated packaging will be complemented by a free-standing POP rack system. The rack is easy to assemble and provides display for a multitude of Spenco products, including insoles, PolySorb Total Support sandals and 2nd Skin wound care items.
In addition to the new look, Spenco also has taken steps to create a more eco-friendly package for its products by shifting away from PVC based materials to a more easily recycled polypropylene (PP#5). The new footcare packaging will also include product information written in English, French and Spanish to further reduce the amount of packaging needed to market internationally.
The new packaging and merchandising rollout will be supported nationally with updated sales materials, customer communications and company Web site.
