Sorry For the Interruption!
Hi there, We are now up and running again! Sorry for the IT glitch. Hope to be doing some more blogging on our site, which has been so very neglecgted! You know how the saying goes, “the cobblers’ children often have no shoes!” More to come soon!
Read MorePR Thought Leaders to Present at MPRC Annual Conference
Perhaps like you, we are passionate about public relations – the latest trends and techniques along with the future of the industry. We consistently attend conferences, seminars and forums to keep us up to date in this ever-changing and evolving field. Along the way, we have met some amazing speakers and presenters who are true thought leaders in the fields of social media, reputation...
Read MoreWhat We Liked at OR Summer Market
While we liked to see what the “big guys” had in mind for 2011, there was lots to see off the main show floor too. Here are a few of the unique and interesting products that caught our eye. BugBand – These cool little wristbands are infused with oils from geraniums and totally deet-free. The portable wipes they handed out smelled good and have held off our Maine skeeters pretty well...
Read MoreIs Your Brand Different?
Having recently finished reading Different by Harvard Business School Professor, Youngme Moon, it got me thinking about which brands in the active lifestyle market truly stand out from the competitive blur. In her book, Moon discusses that the more brands try to differentiate themselves from the competition, the more they become the same. Moon reveals several case studies of what she calls...
Read More