Knock your socks off with PrimaLoft

Stop by the PrimaLoft Booth at OR Winter Market (#39043) & learn more about PrimaLoft Yarn Technology.

PLUS register for a chance to win a pair of socks made from PrimaLoft !

http://orw.goexposoftware.com/2010/goExpo/floorPlan/viewFloorPlan.php?ei=610&zb=39043

The Vikings Return to OR Winter Market

Blend in with the extremely experienced Scandinavians @ OR Winter Market 2010 in Salt Lake City

“Beard Yourself” (see link below) and come on over for a beer!

The Scandinavian Village Bar will be open daily serving free coffee all day & microbrews in the afternoon from 4 – 7 p.m.

Don’t miss the Party / Scandinavian Get-together [...]

PrimaLoft® and DOWNLITE® Launch Support Your Dreams: A Campaign of Hope and Empowerment for Victims of Domestic Violence

PrimaLoft® – The Luxury Down Alternative® and DOWNLITE®, America’s premiere manufacturer of luxury bedding, have joined forces to launch Support Your Dreams, a campaign designed to support women and children making the transition into a new life away from the fear of domestic abuse.

Through the Support Your Dreams campaign, PrimaLoft and DOWNLITE will partner [...]

PrimaLoft® Defies Death at 2009 Canadian Death Race

On August 1-3, 2009, over 1,100 elite racers from all over the world will gather in Grande Cache, Alberta, Canada to cheat death in one of the world’s toughest adventure races – The North Face Canadian Death Race.   In support of its long-standing partner and its effort to get closer to consumers, PrimaLoft® – Insulation [...]

Media events still a great way to connect with journalists and present a brand. Helpful tips for a successful event.

While we are big fans of getting our news across electronically, there is nothing like getting face time with the media.

We recently held our annual PrimaLoft NYC media event – and while in the past attendance has been a bit off due to layoffs, fear of leaving one’s desk, or just being too plain busy [...]

PrimaLoft® Products hit the Road with Backpacker® Get Out More Tour

In it’s effort to better educate retailers and consumers about PrimaLoft® products, PrimaLoft®, a division of Albany International Corp., has signed on to be the technical insulation and sleeping bag sponsor of Backpacker Magazine’s 2009 Get Out More Tour.

Inno Advanced Car Racks uploads product demo videos for consumers and retailers

Lights.  Camera.  Action!  

Alex Connelley, general manager for Inno Advanced Car Racks, masterfully ad libbed several product demonstration videos at a recent trade show.  The footage is available for viewing at www.innoracks.com, including an overview of Inno’s innovative cable-locking kayak carrier (click here to watch).

PrimaLoft introduces two new yarns for base-layer apparel applications

Full story: PrimaLoft introduces two new yarns (PDF)

PrimaLoft donates jackets to WinterKids

PrimaLoft donated jackets to nonprofit Maine’s WinterKids programs to keep its volunteers warm and dry while introducing children across Maine to outdoor activities. 

Full Story:  PrimaLoft donates jackets to WinterKids (PDF)

Swedes and salmon and beer, oh my!

Petra Hilleberg handling the mic for SOG

Fendler enjoyed working with the Scandinavian Outdoor Group at the 2009 Outdoor Retailer Winter Market last week.  

The first-ever Scandinavian Village at OR was a great success.  Friday afternoon was the Scandinavian Get-together, and we helped attract a nice crowd of retailers, exhibitors, media, and other show-goers gathered [...]