PrimaLoft® Defies Death at 2009 Canadian Death Race
On August 1-3, 2009, over 1,100 elite racers from all over the world will gather in Grande Cache, Alberta, Canada to cheat death in one of the world’s toughest adventure races – The North Face Canadian Death Race. In support of its long-standing partner and its effort to get closer to consumers, PrimaLoft® – Insulation Technology™ is co-sponsoring this extreme trail running event...
Read MoreMedia events still a great way to connect with journalists and present a brand. Helpful tips for a successful event.
While we are big fans of getting our news across electronically, there is nothing like getting face time with the media. We recently held our annual PrimaLoft NYC media event – and while in the past attendance has been a bit off due to layoffs, fear of leaving one’s desk, or just being too plain busy – this year’s event drew top-notch media to include the Today Show, O, The Oprah...
Read MorePrimaLoft® Products hit the Road with Backpacker® Get Out More Tour
In it’s effort to better educate retailers and consumers about PrimaLoft® products, PrimaLoft®, a division of Albany International Corp., has signed on to be the technical insulation and sleeping bag sponsor of Backpacker Magazine’s 2009 Get Out More Tour. Full Story: PrimaLoft® Products and Backpacker Get Out More Tour...
Read MoreInno Advanced Car Racks uploads product demo videos for consumers and retailers
Lights. Camera. Action! Alex Connelley, general manager for Inno Advanced Car Racks, masterfully ad libbed several product demonstration videos at a recent trade show. The footage is available for viewing at www.innoracks.com, including an overview of Inno’s innovative cable-locking kayak carrier (click here to...
Read MorePrimaLoft introduces two new yarns for base-layer apparel applications
Full story: PrimaLoft introduces two new yarns (PDF)
Read MorePrimaLoft donates jackets to WinterKids
PrimaLoft donated jackets to nonprofit Maine’s WinterKids programs to keep its volunteers warm and dry while introducing children across Maine to outdoor activities. Full Story: PrimaLoft donates jackets to...
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