What it Takes to Be a Valued Counselor
I was fortunate to be able to invite JR Hipple, CEO of Hipple&Co. Reputation Management based in Atlanta, to speak at MPRC’s January professional development seminar. He opened the session with a golden nugget of advice shared by fellow friend and colleague, Edward L. Bernays – “The most important thing we can do as public relations professionals is to master our skills as a...
Read MoreMedia events still a great way to connect with journalists and present a brand. Helpful tips for a successful event.
While we are big fans of getting our news across electronically, there is nothing like getting face time with the media. We recently held our annual PrimaLoft NYC media event – and while in the past attendance has been a bit off due to layoffs, fear of leaving one’s desk, or just being too plain busy – this year’s event drew top-notch media to include the Today Show, O, The Oprah...
Read MoreMeet a Maine Legend – Donn Fendler
Another season of season of hiking, biking, fishing, boating, and all of the many outdoor activities we look forward to,is on our doorstep! As we prepare to enjoy our summer outdoors, it seems appropriate and timely that we introduce you to Donn Fendler. In addition to being the uncle of our founding partner Nancy Fendler he is a legend in Maine and one of the reasons we at Fendler...
Read MoreUsing social media for CedarWorks swingsets to build relationships with the mother-of-all consumers–moms!
Luxury swingset manufacturer, CedarWorks, recognized its target consumer demographic, affluent mothers, spend a great deal of time on the internet and are very vocal in their opinions about brands. But how would they connect with this key group? Fendler created a blogger-outreach program to initiate contact with “mommy bloggers” to learn more about their perceptions of the...
Read MoreRainbow of flavor finds social media pot of gold
There are many ways to effectively incorporate social media into your company’s marketing communications mix. A Facebook page here. A Twitter account there. But up until now, most businesses have taken an incremental approach. And then there’s Skittles. The venerable candy maker recently announced its new corporate website–in so much as it can even be called a corporate...
Read MoreFacebook Maine meetup, what does it mean for your marketing?
About 150 random Mainers gathered for cocktails at RiRa’s in the Old Port on Wednesday night for no particular reason for Facebook Maine’s launch party. I’m on Facebook, and I live in Maine, so I joined my virtual friends for some real-world interface. I mingled among some vague acquaintances, but mostly complete strangers, for about two and half hours (approximately 1.5 pints...
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