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While we are big fans of getting our news across electronically, there is nothing like getting face time with the media. We recently held our annual PrimaLoft NYC media event – and while in the past attendance has been a bit off due to layoffs, fear of leaving one’s desk, or just being too plain busy [...] Luxury swingset manufacturer, CedarWorks, recognized its target consumer demographic, affluent mothers, spend a great deal of time on the internet and are very vocal in their opinions about brands. But how would they connect with this key group? Fendler created a blogger-outreach program to initiate contact with “mommy bloggers” to learn more about their perceptions of [...] Petra Hilleberg handling the mic for SOG Fendler enjoyed working with the Scandinavian Outdoor Group at the 2009 Outdoor Retailer Winter Market last week. The first-ever Scandinavian Village at OR was a great success. Friday afternoon was the Scandinavian Get-together, and we helped attract a nice crowd of retailers, exhibitors, media, and other show-goers gathered [...] On September 16-17, we presented the entire line of Spenco’s foot-care products to media at Spenco’s “Love Your Feet” event at the Dylan Hotel in New York City. Our attendees included editors and writers covering several men’s, women’s, and children’s publications as well as health, fitness, fashion, lifestyle, and travel media. In step with the [...] On May 21, we previewed PrimaLoft’s fall/winter 2008-09 collections at PrimaLoft’s first ever fashion show in Manhattan. The Scaninavia House provided a sleek, modern backdrop for the latest in gloves, socks, hats, footwear, sleeping bags and luxury bedding–all insulated with PrimaLoft. As event managers, the Fendler team worked with PrimaLoft’s partners, the show coordinator, [...] |
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