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	<title>Fendler Communications &#187; Fendler News</title>
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		<title>Is Your Brand Different?</title>
		<link>http://fendler.com/2010/07/is-your-brand-different/</link>
		<comments>http://fendler.com/2010/07/is-your-brand-different/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:41:40 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Goulash]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Different]]></category>
		<category><![CDATA[Fendler Communications]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Mini Cooper]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[Swatch]]></category>
		<category><![CDATA[Youngme Moon]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=1643</guid>
		<description><![CDATA[Having recently finished reading Different by Harvard Business School Professor, Youngme Moon, it got me thinking about which brands in the active lifestyle market truly stand out from the competitive blur. 
In her book, Moon discusses that the more brands try to differentiate themselves from the competition, the more they become the same.  Moon reveals several [...]]]></description>
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		<title>Are you struggling with locked doors ?</title>
		<link>http://fendler.com/2010/07/are-you-struggling-with-locked-doors/</link>
		<comments>http://fendler.com/2010/07/are-you-struggling-with-locked-doors/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 14:31:36 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Goulash]]></category>
		<category><![CDATA[Fendler Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=1548</guid>
		<description><![CDATA[Companies can work very hard to kick, shout, push and tug in order to get let into the minds of the media and consumers. Sometimes it’s enough, but often its not. Why struggle ?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Welcome to our new site!</title>
		<link>http://fendler.com/2010/07/welcome-to-our-new-site/</link>
		<comments>http://fendler.com/2010/07/welcome-to-our-new-site/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 14:44:13 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Goulash]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Fendler Communications]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=1522</guid>
		<description><![CDATA[It has been far too long since we&#8217;ve posted on our blog as we have been a bit busy redesigning our website. We hope you take a look around.  There are a still tweaks to be made, but we believe that it more accurately reflects who Fendler Communications is and the kind of work that we [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Establishing PrimaLoft&#8217;s Comfort Zone with research-based public relations</title>
		<link>http://fendler.com/2010/05/establishing-primalofts-comfort-zone-with-research-based-public-relations/</link>
		<comments>http://fendler.com/2010/05/establishing-primalofts-comfort-zone-with-research-based-public-relations/#comments</comments>
		<pubDate>Wed, 05 May 2010 16:44:00 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Client Spotlight]]></category>
		<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[comfort zone]]></category>
		<category><![CDATA[PrimaLoft]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=877</guid>
		<description><![CDATA[
Over the past 12 years we&#8217;ve helped position PrimaLoft as a premium consumer brand of insulation  used in sleeping bags, gloves, outerwear and winter sports apparel and fill used in luxury bedding.  Our successful consumer-level public relations program for this business-to-business textile supplier highlights our creativity and broad capabilities to generate a long-term stream of [...]]]></description>
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		<title>Tim King Joins Fendler Communications</title>
		<link>http://fendler.com/2010/04/tim-king-joins-fendler-communications/</link>
		<comments>http://fendler.com/2010/04/tim-king-joins-fendler-communications/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 18:18:36 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Fendler Communications]]></category>
		<category><![CDATA[Maine]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[tim king]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=1014</guid>
		<description><![CDATA[Tim King Joins Fendler Communications
Fendler Communications, a leading public relations and marketing communications firm for the outdoor recreation, apparel, home and textile markets, announced that Tim  King has joined the agency as a senior public relations counselor.

]]></description>
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		<title>What it Takes to Be a Valued Counselor</title>
		<link>http://fendler.com/2010/03/what-it-takes-to-be-a-valued-counselor/</link>
		<comments>http://fendler.com/2010/03/what-it-takes-to-be-a-valued-counselor/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 21:02:24 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Goulash]]></category>
		<category><![CDATA[Counselor]]></category>
		<category><![CDATA[Edward L. Bernays]]></category>
		<category><![CDATA[Hipple&Co. Reputation Management]]></category>
		<category><![CDATA[JR Hipple]]></category>
		<category><![CDATA[Maine Public Relations Council]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=980</guid>
		<description><![CDATA[How public relations counselors get a seat in the C-Suite.]]></description>
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		<item>
		<title>Meet a Maine Legend – Donn Fendler</title>
		<link>http://fendler.com/2009/04/maine-legend-donn-fendler/</link>
		<comments>http://fendler.com/2009/04/maine-legend-donn-fendler/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 20:48:28 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Goulash]]></category>
		<category><![CDATA[Donn Fendler]]></category>
		<category><![CDATA[Maine]]></category>
		<category><![CDATA[outdoor safety]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=811</guid>
		<description><![CDATA[Another season of season of hiking, biking, fishing, boating, and all of the many outdoor activities we look forward to,is on our doorstep! As we prepare to enjoy our summer outdoors, it seems appropriate and timely that we introduce you to Donn Fendler.
In addition to being the uncle of our founding partner Nancy Fendler he [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Make Sure It&#8217;s In the Bag!</title>
		<link>http://fendler.com/2009/04/make-sure-its-in-the-bag/</link>
		<comments>http://fendler.com/2009/04/make-sure-its-in-the-bag/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 19:00:52 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[gear]]></category>
		<category><![CDATA[outdoors]]></category>
		<category><![CDATA[safety]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=795</guid>
		<description><![CDATA[As outdoor enthusiasts we are welcoming Spring with open arms!  One of the things that makes Spring such a special season is that it serves as our bridge from Winter to Summer.   As we travel across this bridge we are busy making plans to once again pursue our favorite outdoor activities and perhaps considering a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>April is APR month…</title>
		<link>http://fendler.com/2009/04/april-is-apr-month%e2%80%a6/</link>
		<comments>http://fendler.com/2009/04/april-is-apr-month%e2%80%a6/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 01:12:37 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Fendler News]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=792</guid>
		<description><![CDATA[Years ago when I was urged to get my APR (Accredited in Public Relations) designation, I always had a number of excuses as to why I wasn’t interested.  It wasn’t until I got a strong kick in the pants from our SAGE, Dick Truitt that made me reconsider. Two years ago, I attended an APR [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Calling All Leaders Out There&#8230;</title>
		<link>http://fendler.com/2009/03/calling-all-leaders-out-there/</link>
		<comments>http://fendler.com/2009/03/calling-all-leaders-out-there/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 19:35:04 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Fendler News]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=778</guid>
		<description><![CDATA[Isn’t it wonderful when you find an article that is truly thought-provoking and motivating? I finally got around to reading a piece published in The McKinsey Quarterly that my partner gave me a few months ago – Centered leadership: How talented women thrive (funny how one reads things when the time is right).
The article explains [...]]]></description>
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