Establishing PrimaLoft’s Comfort Zone with research-based public relations
Over the past 12 years we’ve helped position PrimaLoft as a premium consumer brand of insulation used in sleeping bags, gloves, outerwear and winter sports apparel and fill used in luxury bedding. Our successful consumer-level public relations program for this business-to-business textile supplier highlights our creativity and broad capabilities to generate a long-term stream of...
Read MoreTim King Joins Fendler Communications
Tim King Joins Fendler Communications Fendler Communications, a leading public relations and marketing communications firm for the outdoor recreation, apparel, home and textile markets, announced that Tim King has joined the agency as a senior public relations counselor.
Read MoreWhat it Takes to Be a Valued Counselor
I was fortunate to be able to invite JR Hipple, CEO of Hipple&Co. Reputation Management based in Atlanta, to speak at MPRC’s January professional development seminar. He opened the session with a golden nugget of advice shared by fellow friend and colleague, Edward L. Bernays – “The most important thing we can do as public relations professionals is to master our skills as a...
Read MoreMeet a Maine Legend – Donn Fendler
Another season of season of hiking, biking, fishing, boating, and all of the many outdoor activities we look forward to,is on our doorstep! As we prepare to enjoy our summer outdoors, it seems appropriate and timely that we introduce you to Donn Fendler. In addition to being the uncle of our founding partner Nancy Fendler he is a legend in Maine and one of the reasons we at Fendler...
Read MoreMake Sure It’s In the Bag!
As outdoor enthusiasts we are welcoming Spring with open arms! One of the things that makes Spring such a special season is that it serves as our bridge from Winter to Summer. As we travel across this bridge we are busy making plans to once again pursue our favorite outdoor activities and perhaps considering a new adventure we want to experience this summer. One of the most important things...
Read MoreApril is APR month…
Years ago when I was urged to get my APR (Accredited in Public Relations) designation, I always had a number of excuses as to why I wasn’t interested. It wasn’t until I got a strong kick in the pants from our SAGE, Dick Truitt that made me reconsider. Two years ago, I attended an APR preparation meeting, made the commitment to the process, and finally got my accreditation one year later. It...
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