Calling All Leaders Out There…
Isn’t it wonderful when you find an article that is truly thought-provoking and motivating? I finally got around to reading a piece published in The McKinsey Quarterly that my partner gave me a few months ago – Centered leadership: How talented women thrive (funny how one reads things when the time is right). The article explains a new approach to leadership based on a study that was...
Read MoreAAHHH……Spring is here!
While we all love winter (why else would we live in Maine?), longer days and warmer temperatures tempt us to hang up our skis and pull out the boats.
Read MoreTaking pause to appreciate the outdoors
Our marketing communications agency is privileged to work with clients in the outdoor industry. Stepping outside our office for some fresh air after a recent snow storm, we’re quickly reminded why we love our area of...
Read MoreTen timeless tips for media relations
Fendler Communications has worked with media for many years. We’ve witnessed the rise of the internet, wireless, and social media, and we know media relations will continue to evolve alongside new communications technologies. That’s why we constantly knock our heads together to discover what works and what doesn’t. A recent survey of our team members reveals several...
Read MoreFendler at Outdoor Retailer: all work and no play…well
After-hours socializing with clients, media, and other industry members is a critical duty during a busy week at Outdoor Retailer in Salt Lake City. Sometimes this involves meeting at a coffee shop or a nice meal downtown. Or, or as Brock demonstrates, it might involve a Lebanese belly dancer and a room full of Scandinavians. “What can I say? I love my job,” says...
Read MoreHappy New Year!
The Fendler Team wishes our clients, future clients, and colleagues a prosperous New Year. Like you, we know the current economic landscape is tough. Our agency was established in 1988. Since then we’ve seen market peaks. And we’ve seen some valleys. We’re fortunate to specialize in the outdoor recreation industry, which is often resilient, though by no means...
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