Media events still a great way to connect with journalists and present a brand. Helpful tips for a successful event.

While we are big fans of getting our news across electronically, there is nothing like getting face time with the media.

We recently held our annual PrimaLoft NYC media event – and while in the past attendance has been a bit off due to layoffs, fear of leaving one’s desk, or just being too plain busy [...]

Rainbow of flavor finds social media pot of gold

There are many ways to effectively incorporate social media into your company’s marketing communications mix.  A Facebook page here.  A Twitter account there.  But up until now, most businesses have taken an incremental approach.

And then there’s Skittles.

Facebook Maine meetup, what does it mean for your marketing?

About 150 random Mainers gathered for cocktails at RiRa’s in the Old Port on Wednesday night for no particular reason for Facebook Maine’s launch party. I’m on Facebook, and I live in Maine, so I joined my virtual friends for some real-world interface.

Newsprint is dead; long live newsprint! Traditional media in Maine gets local-er

Advertising is down. Circulation is down. Younger readers are flocking to the net. Yes, newspapers and other traditional print media are headed the way of the buffalo.

But wait! Buffalo aren’t exactly extinct.  There’s a pretty good herd in Yellowstone. And you can even find buffalo on the menu at almost [...]

New SNEWS site is up!

Same great outdoor industry news, all-new “orangity orange” interface: snewsnet.com

And don’t forget the SNEWS blog!

HME News launches new website

Our Yarmouth, Maine neighbors at HME News–the business newspaper for home medical equipment providers–just launched their new site.  Visit http://www.hmenews.com/ 

“In addition to a powerful new industry search engine and several other features, this marks the debut of HME TV,” says Mike Moran, HME News’ executive editor.