Strategic Consulting
Marketing and sales decisions you make today will affect your company for years to come. We help you make the right decisions. We listen closely to you. We research and analyze your company’s unique situation. Then we draw upon more than twenty years of experience to give sound advice and create and execute a plan that meets your specific goals.
– Strategic Planning
– Marketing Communications Audits
– Brand Positioning
– Market Research
– Strategic Partnership Development
– Distribution Channel Development
– Sales Representative Search and Recruitment
Public Relations and Media Relations
Public-relations and media relations maximize your entire marketing strategy by strengthening relationships with key audiences—from retailers, suppliers, and employees to consumers. For more than twenty years,we’ve cultivated relationships with media. In turn, media rely on us as a credible source for news, information, and story ideas that can shape opinions about your brand, drive demand for your products or services, and safeguard your brand’s reputation during a crisis. Our creativity and research-based methods ensure strong, accurate media coverage to keep your customers well-informed and your brand fresh in people’s mind.
–Company and Product Publicity
–Crisis Communications
–Employee Relations
–Media Relations
–Media Room (Website) Development
–Media Tours
–Media Training
–Press Kits
–Press Releases
–Product Launches
–Research-Based Public Relations
–Retailer Relations
–Special Event Planning and Execution
–Trade Show Planning and Execution
Marketing Communications
Marketing communications informs, persuades and reminds customers, directly or indirectly, about a product or service. In a sense, marketing communications represents your brand’s voice. Fendler Communications helps you strategically manage your marketing communications to ensure you are delivering a clear, consistent message that resonates with your customers.
–Brand story
–Brochures
–Bylined articles
–Copy writing
–Customer-service letters
–Newsletters
–Presentations
–Speech writing
–Web content
Social Media
Right now, customers are talking about your products. Prospective customers are looking for information about your company. Potential star employees and future business partners are comparing you to your competitors. People are forming opinions about your brand. And it’s all happening online! We can help you utilize the web to examine your company’s position in the marketplace, enlarge your online media footprint, and elevate your brand by connecting with people through social-media technologies.
-Blogger and online outreach programs
-Company blogs
-E-newsletters
-Media Room (Website) Development
-Online Brand Monitoring
-Social Media Event Planning
-Social Media News Releases
-Strategic Online Partnerships
-Web Copy and Content Development