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		<title>Rainbow of flavor finds social media pot of gold</title>
		<link>http://fendler.com/2009/03/rainbow-of-flavor-finds-social-media-pot-of-gold/</link>
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		<pubDate>Tue, 03 Mar 2009 21:04:25 +0000</pubDate>
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				<category><![CDATA[Goulash]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[There are many ways to effectively incorporate social media into your company&#8217;s marketing communications mix.  A Facebook page here.  A Twitter account there.  But up until now, most businesses have taken an incremental approach. And then there&#8217;s Skittles.   The venerable candy maker recently announced its new corporate website&#8211;in so much as it can even [...]]]></description>
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