What We Liked at OR Summer Market
While we liked to see what the “big guys” had in mind for 2011, there was lots to see off the main show floor too. Here are a few of the unique and interesting products that caught our eye. BugBand – These cool little wristbands are infused with oils from geraniums and totally deet-free. The portable wipes they handed out smelled good and have held off our Maine skeeters pretty well...
Read MoreIs Your Brand Different?
Having recently finished reading Different by Harvard Business School Professor, Youngme Moon, it got me thinking about which brands in the active lifestyle market truly stand out from the competitive blur. In her book, Moon discusses that the more brands try to differentiate themselves from the competition, the more they become the same. Moon reveals several case studies of what she calls...
Read MoreKnock your socks off with PrimaLoft @ OR Winter Market
Stop by the PrimaLoft Booth at OR Winter Market (#39043) & learn more about PrimaLoft Yarn Technology. PLUS register for a chance to win a pair of socks made from PrimaLoft...
Read MoreFendler at Outdoor Retailer: all work and no play…well
After-hours socializing with clients, media, and other industry members is a critical duty during a busy week at Outdoor Retailer in Salt Lake City. Sometimes this involves meeting at a coffee shop or a nice meal downtown. Or, or as Brock demonstrates, it might involve a Lebanese belly dancer and a room full of Scandinavians. “What can I say? I love my job,” says...
Read MoreSwedes and salmon and beer, oh my!
Fendler enjoyed working with the Scandinavian Outdoor Group at the 2009 Outdoor Retailer Winter Market last week. The first-ever Scandinavian Village at OR was a great success. Friday afternoon was the Scandinavian Get-together, and we helped attract a nice crowd of retailers, exhibitors, media, and other show-goers gathered near the booths for Hilleberg, Bergans, Dale, 66North, Icebug,...
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