<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Fendler Communications &#187; Outdoor Retailer</title>
	<atom:link href="http://fendler.com/tag/outdoor-retailer/feed/" rel="self" type="application/rss+xml" />
	<link>http://fendler.com</link>
	<description>Strategic Consulting &#124; Public Relations &#124; Marketing Communications &#124; Social Media</description>
	<lastBuildDate>Fri, 30 Jul 2010 19:05:53 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Is Your Brand Different?</title>
		<link>http://fendler.com/2010/07/is-your-brand-different/</link>
		<comments>http://fendler.com/2010/07/is-your-brand-different/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:41:40 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Goulash]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Different]]></category>
		<category><![CDATA[Fendler Communications]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Mini Cooper]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[Swatch]]></category>
		<category><![CDATA[Youngme Moon]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=1643</guid>
		<description><![CDATA[Having recently finished reading Different by Harvard Business School Professor, Youngme Moon, it got me thinking about which brands in the active lifestyle market truly stand out from the competitive blur. 
In her book, Moon discusses that the more brands try to differentiate themselves from the competition, the more they become the same.  Moon reveals several [...]]]></description>
		<wfw:commentRss>http://fendler.com/2010/07/is-your-brand-different/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Knock your socks off with PrimaLoft @ OR Winter Market</title>
		<link>http://fendler.com/2010/01/knock-your-socks-off-with-primaloft-or-winter-market/</link>
		<comments>http://fendler.com/2010/01/knock-your-socks-off-with-primaloft-or-winter-market/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:25:36 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[PrimaLoft]]></category>
		<category><![CDATA[socks]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=924</guid>
		<description><![CDATA[Stop by the PrimaLoft Booth at OR Winter Market (#39043) &#38; learn more about PrimaLoft Yarn Technology.
PLUS register for a chance to win a pair of socks made from PrimaLoft !

http://orw.goexposoftware.com/2010/goExpo/floorPlan/viewFloorPlan.php?ei=610&#38;zb=39043

]]></description>
		<wfw:commentRss>http://fendler.com/2010/01/knock-your-socks-off-with-primaloft-or-winter-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fendler at Outdoor Retailer: all work and no play&#8230;well</title>
		<link>http://fendler.com/2009/01/fendler-at-outdoor-retailer-all-work-and-no-playwell/</link>
		<comments>http://fendler.com/2009/01/fendler-at-outdoor-retailer-all-work-and-no-playwell/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 16:49:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Fendler News]]></category>
		<category><![CDATA[Brock Foreman]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[Scandinavian Outdoor Group]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=488</guid>
		<description><![CDATA[
After-hours socializing with clients, media, and other industry members is a critical duty during a busy week at Outdoor Retailer in Salt Lake City.  Sometimes this involves meeting at a coffee shop or a nice meal downtown.  Or, or as Brock demonstrates, it might involve a Lebanese belly dancer and a room full of Scandinavians. [...]]]></description>
		<wfw:commentRss>http://fendler.com/2009/01/fendler-at-outdoor-retailer-all-work-and-no-playwell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swedes and salmon and beer, oh my!</title>
		<link>http://fendler.com/2009/01/scandinavian-outdoor-group-2009-orwm-show-report/</link>
		<comments>http://fendler.com/2009/01/scandinavian-outdoor-group-2009-orwm-show-report/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 21:07:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Markus Huber]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[Petra Hilleberg]]></category>
		<category><![CDATA[Scandinavian Outdoor Group]]></category>
		<category><![CDATA[SOG]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=469</guid>
		<description><![CDATA[Fendler enjoyed working with the Scandinavian Outdoor Group at the 2009 Outdoor Retailer Winter Market last week.  
The first-ever Scandinavian Village at OR was a great success.  Friday afternoon was the Scandinavian Get-together, and we helped attract a nice crowd of retailers, exhibitors, media, and other show-goers gathered near the booths for Hilleberg, Bergans, Dale, [...]]]></description>
		<wfw:commentRss>http://fendler.com/2009/01/scandinavian-outdoor-group-2009-orwm-show-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://fendler.com/wp-content/uploads/2009/01/100_2086.mov" length="7759480" type="video/quicktime" />
<enclosure url="http://fendler.com/wp-content/uploads/2009/01/100_20861.mov" length="7759480" type="video/quicktime" />
<enclosure url="http://fendler.com/wp-content/uploads/2009/01/100_20862.mov" length="7759480" type="video/quicktime" />
		</item>
		<item>
		<title>Vikings to invade Salt Lake City, Outdoor Retailer Winter Market</title>
		<link>http://fendler.com/2008/12/vikings-to-invade-salt-lake-city-outdoor-retailer-winter-market/</link>
		<comments>http://fendler.com/2008/12/vikings-to-invade-salt-lake-city-outdoor-retailer-winter-market/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 23:22:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Goulash]]></category>
		<category><![CDATA[Outdoor Industry]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[Scandinavian Outdoor Group]]></category>
		<category><![CDATA[SOG]]></category>
		<category><![CDATA[Vikings]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=306</guid>
		<description><![CDATA[Our Viking friends at the Scandinavian Outdoor Group asked us to relay this important item. 
 Skol!
Scandinavian Village at Outdoor Retailer Winter Market (PDF)
Introducing the First US  Scandinavian Village at the 2009 Outdoor Retailer Winter Market, booth 29007
A thousand years ago, a Scandinavian invasion was something to be avoided at all costs, but much [...]]]></description>
		<wfw:commentRss>http://fendler.com/2008/12/vikings-to-invade-salt-lake-city-outdoor-retailer-winter-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PrimaLoft launches continuous filament insulation</title>
		<link>http://fendler.com/2008/12/primaloft-launches-continuous-filament-insulation/</link>
		<comments>http://fendler.com/2008/12/primaloft-launches-continuous-filament-insulation/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 16:34:21 +0000</pubDate>
		<dc:creator>Christine</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Eileen Berner]]></category>
		<category><![CDATA[Infinity]]></category>
		<category><![CDATA[Insulation]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[PrimaLoft]]></category>

		<guid isPermaLink="false">http://fendler.com/?p=391</guid>
		<description><![CDATA[PrimaLoft Infinity for sleeping bags

Albany, NY; December 5, 2008 – After extensive development, PrimaLoft is launching a new insulation technology &#8211; PrimaLoft Infinity.  PrimaLoft Infinity is a fine denier continuous filament insulation.  The new insulation is designed for sleeping bags to offer greater loft and shelf appeal while providing the technical properties for which PrimaLoft [...]]]></description>
		<wfw:commentRss>http://fendler.com/2008/12/primaloft-launches-continuous-filament-insulation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
